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Measuring Brand Loyalty & Churn for Equipment Lenders with UCC data

Identify at-risk customers in equipment finance using UCC data to mitigate brand churn and improve sales operations. Learn how Springstreet enhances client service with strategic insights.


Easily, identify customers at risk of brand-churn with UCC Data

In the competitive world of equipment finance, finding qualified leads and closing deals efficiently is paramount.

More importantly, losing a customer can be twice as bad - don't flush your acquisition costs down the drain along with the customer relationship.

Fortunately, at Springstreet, we help Equipment Lenders identify current customers who are actively seeking equipment financing, but show early signs of churn. 

The importance of data our enhanced data set

Uniform Commercial Code (UCC) filings are public records indicating a lender has a security interest in a borrower's assets, often equipment. They tell you who borrowed, what collateral, from which lender, and when.

Digging deeper and viewed a bit more strategically, UCC data can reveal a very important sales insight - brand loyalty.

UCC data paints a picture of a business's borrowing behavior, its relationships with lenders, and - crucially - its brand loyalty

Calculating & Mitigating Brand Churn based on UCC data

Simply having access to raw UCC data isn't enough (which is hard to do itself).

The key is analyzing active borrowing data – identifying businesses that have an imminent need for financing - and who they do business with to solve this need. 

Recurring leases, or changes in lending relationships can signal a borrower's brand loyalty - an important detail for the Equipment industry.

Equipment Finance companies can improve their sales operations by investing in relationships where the customer may have had a need, recently satisfied by a brand other than yours

Understanding the "why" behind a customer's growing/declining brand loyalty can be a powerful tool in any Sales organization.

Inquiring why a former customer may have chosen a different brand for their financing needs is valuable information

Reduce Churn Risk with Springstreet.io

At Springstreet, we help Equipment Leasing companies increase originations and reduce churn risk by helping analyze UCC Filings. Our enhanced data enables Sales & Operation teams to better service clients and provide a positive experience for borrower and lenders alike. 

If you're interested in learning more about how Springstreet can help your business, please reach out to us!

 

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