--- title: Measuring Brand Loyalty & Churn for Equipment Lenders with UCC data description: Identify at-risk customers in equipment finance using UCC data to mitigate brand churn and improve sales operations. Learn how Springstreet enhances client service with strategic insights. image: https://springstreet.io/hubfs/jason-jarrach-eUyB_LWfLbQ-unsplash.jpg --- [![Untitled (6)](https://springstreet.io/hubfs/Untitled%20(6).png)](https://springstreet.io) - [API DOCS](https://springstreet.gitbook.io/springstreet.io) - [INSIGHTS](https://springstreet.io/insights) - [SECRETARY OF STATE DIRECTORY](https://springstreet.io/secretary-of-state-directory) [REQUEST API KEY](mailto:hello@springstreet.io) Article # Measuring Brand Loyalty & Churn for Equipment Lenders with UCC data Identify at-risk customers in equipment finance using UCC data to mitigate brand churn and improve sales operations. Learn how Springstreet enhances client service with strategic insights. [Jon Placa](https://springstreet.io/insights/author/jon-placa) Apr 18, 2025 --- ### Easily, identify customers at risk of brand-churn with UCC Data In the competitive world of equipment finance, finding qualified leads and closing deals efficiently is paramount. More importantly, *losing* a customer can be twice as bad - don't flush your acquisition costs down the drain along with the customer relationship. Fortunately, at Springstreet, we help Equipment Lenders identify current customers who are actively seeking equipment financing, but show early signs of churn.  ### **The importance of data our enhanced data set** Uniform Commercial Code (UCC) filings are public records indicating a lender has a security interest in a borrower's assets, often equipment. They tell you *who* borrowed, *what* collateral, *from which* lender, and *when*. Digging deeper and viewed a bit more strategically, UCC data can reveal a very important sales insight - brand loyalty. > UCC data paints a picture of a business's borrowing behavior, its relationships with lenders, and - crucially - its brand loyalty ### Calculating & Mitigating Brand Churn based on UCC data Simply having access to raw UCC data isn't enough (which is hard to do itself). The key is analyzing *active borrowing data* – identifying businesses that have an imminent need for financing - *and who they do business with to solve this need. * > Recurring leases, or changes in lending relationships can signal a borrower's brand loyalty - an important detail for the Equipment industry. Equipment Finance companies can improve their sales operations by investing in relationships where the customer may have had a need, *recently satisfied by a* *brand other than yours*.  Understanding the "why" behind a customer's growing/declining brand loyalty can be a powerful tool in any Sales organization. > Inquiring why a former customer may have chosen a different brand for their financing needs is valuable information ### Reduce Churn Risk with Springstreet.io At Springstreet, we help Equipment Leasing companies increase originations and reduce churn risk by helping analyze UCC Filings. Our enhanced data enables Sales & Operation teams to better service clients and provide a positive experience for borrower and lenders alike.  If you're interested in learning more about how Springstreet can help your business, please reach out to us!   [Article](https://springstreet.io/insights/tag/article) ## Similar posts Article ### [The Crucial Importance of Monitoring and Maintaining UCC Filings for Law Firms](https://springstreet.io/insights/the-crucial-importance-of-monitoring-and-maintaining-ucc-filings-for-law-firms) Discover why law firms must prioritize monitoring and maintaining UCC filings for their clients. Learn how these filings mitigate risk, ensure... Jon Placa Sep 10, 2023 Article ### [Uncovering Sales Opportunities with UCC Filings](https://springstreet.io/insights/uncovering-sales-opportunities-with-ucc-filings) Discover untapped sales opportunities by leveraging UCC filings. Learn how to use this valuable resource to identify leads, analyze market trends,... Jon Placa Sep 9, 2023 Article ### [Dot Your i's and Cross Your t's: The High Cost of Spellcheck](https://springstreet.io/insights/dot-your-is-and-cross-your-ts-the-high-cost-of-spellcheck) Discover the costly consequences of minor errors in UCC filings and learn how advanced lien searching can protect lenders' interests and mitigate... Jon Placa Dec 7, 2024 ### We're confident you'll be satisfied **Legacy providers are failing modern lenders.** Outdated interfaces, ineffective search, and poor monitoring is being sold by other providers in with non-transparent pricing.  Luckily, we aren't those people. Springstreet is composed of naturally supportive and curious people. We love digging into data and extracting insights. We love to share knowledge to benefit customers, and we love to build great products. **Take part in the journey and experience a better solution, today.**   - 2023 Springstreet LLC - [Linkedin](https://www.linkedin.com/company/springstreetio) - API License Agreement - [Privacy Policy, springstreet.io](https://springstreet.io/privacy-policy-springstreet) - [Privacy Policy, Secretary of State Tools](https://springstreet.io/privacy-policy-secretary-of-state-tools) [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jon Placa", "url" : "https://springstreet.io/insights/author/jon-placa" }, "dateModified" : "2025-04-18T22:34:23.978Z", "datePublished" : "2025-04-18T22:00:00.000Z", "headline" : "Measuring Brand Loyalty & Churn for Equipment Lenders with UCC data", "image" : [ "https://springstreet.io/hubfs/jason-jarrach-eUyB_LWfLbQ-unsplash.jpg" ], "mainEntityOfPage" : { "@id" : "https://springstreet.io/insights/measuring-brand-loyalty-through-ucc-data", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ```